Volkswagen: Color

The teenagers and other young people must be familiar with this illustration. It's their characters, their life. Using this illustration is a good way to close the target market. They'll feel it's the part of their life. The copy: "Off course it's a VW Van, Ask your dad" It's a strong copy to involved their dad to decide buying. And by this copy means the product just for them... Advertising Agency: DDB, Paris, France, Creative Directors: Alexandre Hervé, Sylvain Thirache, Copywriter: Patrice Dumas, Art Director: Aurélie Scalabre