Tuesday, August 07, 2012

Audi Quattro: Hands

Nice art work! By hands grasping objects such as a slippery fish, a frog and a bowling ball to convey the road grip technology of Audi Quattro. With the strapline "independent grip, intelliently applied" draws parallels between the reactive Quattro technology and the way human hand adjust to grip different objects. If you'd like to see the tvc, you can click this audi quattro: hands "Quattro. Independent grip. Intelligently applied" Released: September 2008, Agency: BBH London, United Kingdom, Executive Creative Director: Nick Gill, Creative Directors: Kevin Stark, Nick Kidney, Art Director: Paul Yull, Copywriter: Ade Birkenshaw

Saturday, January 24, 2009

Harvey Nichols: Scared

Awesome ideas! It's out of the box for the sale's print ad. The mannequins are scared of sales promotion to put their clothes off to sale for discount. Though, it's simple but strong communication and the images tell the message. Advertising Agency: DDB London, UK, Executive Creative Director: Jeremy Craigen, Head of Art: Grant Parker, Photographer: Giles Revell, Art Director: Rob Messeter, Copywriter: Mike Cr

Friday, January 23, 2009

Softlan Ultra: Rugby

There must be a smile comes up from you seeing this print ad. The expression of a man which hug and adhere his head to the clothes of his player partner, look funny. He enjoy adhering his head with happiness expression. It's a very strong concept communicating the benefit of Softlan Ultra. By seeing the man's expression and the brand name you must know the product benefit.

Advertising Agency: Y&R, Kuala Lumpur, Malaysia, Creative Directors: Rahul Mathew, Rowan Chanen, Art Directors: Richard Chong, Scott McClelland, Copywriter: Rahul Mathew, Retouching: Magic Cube