McDonald's: Shelter

By:M.Ismail McDonald's give something good to people in rainy season. Good idea but what is the relation to McDonald's food. Does McDonald's give nothing related to brand. How great McD. What about the size, can people will take shelter of rain. I'm not sure because the angle of back there can not see. It could be the same. So, how people stand there avoid he rain... But it's good idea for brand communication and brand social communication.... "Shelter served at McDonald's" Advertising Agency: DDB Denmark, Creative Director: Patrik Danielsson, Art Director / Copywriter: Mikkel Møller, Photographer: Thomas Juul, Published: March 2008